The Loring-Restoule Business Association (LRBA) is a non-profit, membership-based organization, dedicated to promoting member businesses and tourism in the Loring-Restoule area.  

​The LRBA is committed to networking within the industry; building partnerships; strengthening business development and competitiveness of its membership.  
Members have equal input into association business and can share ideas & concerns, get involved and network with other tourism operators, participate in special projects & marketing opportunities or join the board.  
The LRBA board is made up of volunteer individuals working collectively to strengthen our communities & businesses.  
​The board is dedicated to providing its member businesses with development & networking opportunities that will provide marketing & exposure to the Loring-Restoule area.
The membership fees go directly towards marketing projects & operating costs.  The goal of the LRBA is to develop & target cost effective, results-oriented tourism strategies for business in Loring-Restoule

Executive Board Members 2022/23

2022/2023 Executive
Tamara Matthews (Bain Lake Camp) - President
Hilary Chambers (Pine Grove Resort) – Past President
Laurie deVree (Cedar Grove Camp) – Vice President
Jaimie Board (Board’s Honey Farm) – Secretary
Lana Reading (Dual Rill Farms) – Membership

The Loring-Restoule region is part of Explorers Edge RTO12 (Regional Tourism Organization 12)
​The Current Chair of the Region is Hilary Chambers